Founding Head of Product
Helen has spent her career helping financial institutions and technology businesses turn emerging opportunities into scalable products. With a background spanning banking, open banking, payments, data, embedded finance and product innovation, she is currently involved in building a subscription management solution that brings together merchants and consumers together - giving consumers more visibility and control whilst helping subscription businesses retain and grow their customer base. Her interest in the subscription economy comes from seeing firsthand how recurring revenue models are transforming customer relationships, business growth and the future of payments
The UK's new Digital Markets, Competition and Consumers Act (DMCC) is reshaping subscription businesses. While many organisations are focused on compliance, forward-thinking companies have an opportunity to build trust, improve customer retention and create better subscription experiences.
The Hidden Conversion Killers in Subscription Commerce